Adidas Originals rolls out Neighbourhood concept in Berlin

By

Olivier Guyot

Published
Apr 3, 2014

The new Adidas Neighbourhood concept is soon to be deployed worldwide. Adidas Originals has just unveiled the concept at its Berlin Mitte store and is planning for other similar openings.

The 300 square meter space plays upon a three-dimensional map of the city. To showcase its street spirit, the store has called on designers and photographers to create a stylish urban universe.

With Neighborhood, the brand aspires to provide a place dedicated to creativity and street-style inspiration.

For the opening, the brand has decided to create a special-edition version of its ZX Flux model.

The concept will soon be adapted and deployed in major cities worldwide, including Shanghai, Seoul, Moscow, New York and Paris.