Adidas Group launches GamePlan A, a new digital content hub

By

Cajsa Lykke Carlson

Published
May 12, 2016

adidas Group, the German sportswear firm, has announced the launch of a new digital content hub and business lifestyle magazine, called GamePlan A.

The online magazine will focus on topics originating from the intersection of sport, business and lifestyle, and adidas said it's made for all "creators and entrepreneurial minds with an athlete’s heart who share our belief that through sport, we have the power to change lives."

GamePlan A was created by the company's Corporate Communication department and succeeds the adidas Group blog that launched in 2011. The platform launch is in close alignment with the adidas Group’s Talent Acquisition team and the adidas and Reebok newsrooms. adidas will share content from the GamePlan A platform across its social media channels.

“Whilst the adidas Group blog was a great place to provide insights into the company behind the adidas Group’s brands, our ambition was to open up the blog and source more content from and create a home for the community to connect and share experiences,” says Jan Runau, Chief Corporate Communication Officer of the adidas Group.

He added: "In addition to the insights given by adidas Group employees, GamePlan A enables new content formats such as curated, contributed and editorial content. Thus, we invite all creators and entrepreneurial minds with an athlete’s heart to participate and to co-create."

There's more change afoot at adidas - the company recently announced that it is ending its shirt sponsorship deal with English football side Chelsea six years early, as part of a shift in its marketing strategy away from clubs.