Abercrombie & Fitch to hold Regent St event for holiday collection launch

By

Sandra Halliday

Published
Nov 4, 2021

Abercrombie & Fitch is putting experiential support behind the launch of its first specific holiday season collection at its Regent Street, London, flagship with customers invited to shop and drink cocktails from November 12 to 14.

It’s linking up with London-based Portobello Road Distillery to celebrate the launch of its first bespoke holiday collection as it works hard to reach millennial shoppers with ideas that they’ll respond to. 

Customers aged 21 and over will be able to enjoy a pop-up bar and complimentary cocktails at its newest location on Regent Street, which opened in September, while shopping the brand’s partywear looks. 

The menu includes five festive-inspired cocktails using Portobello Road Distillery spirits, designed, and created by their professional Mixologists.

A&F’s ENEA marketing chief Katie Adams said the firm is “constantly focused on our millennial customers’ mindsets, and we know holiday parties and gatherings with friends or family are a huge part of their lifestyles this time of year. We’re looking forward to showcasing our new holiday line, which offers elevated styles.

The women’s collection includes velvety soft bodysuits, vegan leather skirts, glittering mini dresses and satin camis. For men, there are smart shirts, oversized crew neck jumpers and premium denim.