A Day’s March to open Berwick street townhouse next month

By

Nigel TAYLOR

Published
May 19, 2023

Swedish fashion label A Day’s March is moving to an expanded retail space in London’s Soho this June. Housed across three storeys, the listed townhouse at 24 Berwick Street will showcase the brand’s SS23 collections of premium essentials across menswear and womenswear. 

Working with property giant Shaftesbury Capital, the brand is taking 2,700 sq ft of retail space, making the new store over five times larger than the brand’s current store, “marking a huge leap in the brand’s trajectory”. 

The interior features brick walls, oak, Carrara marble and a typical Swedish decorative painting technique from the 17th century. As well as a main showroom, the store includes a relaxation area/cocktail/coffee bar for customers.

The product “is seen through a Scandinavian lens, with the collections referencing the classics in Italian tailoring and American sportswear, “elevated using carefully selected fabrics and compositions” the company said. The SS23 collection includes pieces in linen and Tencel as well as light spring knitwear.

A Day’s March CEO Marcus Gårdö added: “The UK is our second biggest market and London is by far the biggest territory within this, so we are very excited to be responding to customer demand in the area. When we open a retail unit, online sales increase as a result.”