85
Fashion Jobs
JO MALONE LONDON
Education Manager, Jml/lm
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Senior HR Operations Executive/ Assistant Manager
Permanent · HO CHI MINH CITY
ADIDAS
Key Account Manager (Franchise)
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager, Commercial, Adigolf, Vietnam 1
Permanent · HO CHI MINH CITY
ADIDAS
Key Account Manager 1 (Franchise)
Permanent · HO CHI MINH CITY
COLUMBIA
lo Costing & Engineering Manager
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Category Manager - Cpd
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Business Planning Manager - Cpd
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager Product Creation (Sportwear)
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Product Manager - Shu Uemura
Permanent · HO CHI MINH CITY
ADIDAS
Manager, Quality Product Integrity
Permanent · HO CHI MINH CITY
TAPESTRY
Manager, Manufacturing Engineer
Permanent · HO CHI MINH CITY
SPECIALIZED
Painting Quality Engineer - Bình Dương, Vietnam
Permanent ·
ON RUNNING
Social Compliance Specialist - Hcm Based
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager, Sourcing Operations
Permanent · HO CHI MINH CITY
WILLIAMS SONOMA
Wood Sustainability Specialist - (Global)
Permanent · THUẬN AN
PUMA
Manager Quality Apparel & Accessories
Permanent · HO CHI MINH CITY
PUMA
Senior Executive, Finance
Permanent · HO CHI MINH CITY
PUMA
Head of Quality Footwear
Permanent · HO CHI MINH CITY
PUMA
Quality Engineer Cobra
Permanent · HO CHI MINH CITY
PUMA
Key Account Manager, Marketplace E-Com
Permanent · HO CHI MINH CITY
ON RUNNING
Head of Footwear Sourcing
Permanent · HO CHI MINH CITY
Published
Nov 10, 2021
Reading time
2 minutes
Download
Download the article
Print
Text size

​Westfield launches new UK ‘Come Together’ Christmas campaign

Published
Nov 10, 2021

Combine tradition, nostalgia and excitement and you have all the ingredients for the new Westfield Christmas ‘Come Together’ campaign.


Westfield



Launched across Europe, major malls owner/operator Unibail-Rodamco-Westfield is “re-embracing traditional Christmas messaging to re-engage customers and celebrate the joy and excitement of the festive period following a very different Christmas in 2020”.  

It said the integrated campaign is built on the insight that Westfield is a place where people “can come together - from couples, friends, families and reunions”.

Photographed by France’s Cédric Viollet, the creative uses the long-standing tradition of illumination including candles, LEDs and Christmas lights “to evoke a warm and a festive atmosphere”.

Messaging threaded throughout the campaign show that Westfield centres “offer truly memorable experiences that encourage communities and visitors from further afield to come together to enjoy the unique festive activations at Westfield’s shopping, dining, entertainment destinations across Europe”.   

In the UK, the creative promotes Westfield London and Westfield Stratford City’s 2021 Christmas programme and offers which centres on family, kids, fashion, Black Friday shopping weekend, late night shopping and its gift card. 

The creative will be amplified by a unique Instagram ‘sparkle’ AR filter to encourage Westfield’s social audience to elevate their Christmas pictures with a filter that captures #ThatWestfieldFeeling. 

Attractions at both centres running in tandem include a 'Meet Santa' experience that will run from the 9-24 December. It includes a new digital and physical winter woodland experience whereby guests are led by an elf to Santa’s Lodge to meet Santa. 

The physical experience will "cleverly offer a digital element" whereby friends or family at home will have the opportunity to watch the experience virtually, allowing them to watch their loved ones enjoy the once-in-a-year moment of visiting Santa if they are unable to join in person.

In addition to these leisure experiences, retailers will extend their opening hours to 10pm from 13 December at Westfield Stratford City and 18 December at Westfield London. 

Caroline Puechoultres, Chief Customer Officer – Unibail-Rodamco-Westfield, said: “The Christmas period is always a key time for our centres, retailers and customers, particularly this year after a stilted and uncertain festive season last year. 

“We have developed a programme which continues to position our centres across Europe as the ultimate retail and leisure destination for Christmas. As physical retail has suffered with closures over the past 18 months, our ‘Come Together’ campaign supports the widely held sentiment that ‘Christmas is back’, while capturing the multitude of experiences found at our centres throughout the season.” 

‘Come Together’ will be live until the 24 December at Westfield London and Westfield Stratford City, and will sit across paid media, in-centre, digital and press partnerships.  

It’s the first European wide Christmas campaign to launch since the rebranding of six assets in four European markets as Westfield destinations in September.

Copyright © 2024 FashionNetwork.com All rights reserved.