​Concrete Concepts appointed trade agency for Schiesser intimates brands

By

Nigel TAYLOR

Published
Jul 1, 2021

German intimates, leisurewear and hosiery producer Schiesser​ has appointed London-based trade agency Concrete Concepts as its exclusive distributor.

Concrete Concepts will become the “first point of contact” for Schiesser’s signature brand products, plus its Schiesser Revival label as well as for Wolford (lingerie, swimwear), Marc O’Polo (women’s/men’s daywear, nightwear, loungewear, swimwear) and PJ Salvage (women’s lounge and nightwear).

The German firm is part of Delta Galil Industries which holds multiple own brands as well as licensed brands in underwear and outerwear.

The agency, which was co-founded by former Wolford executives Angela Blundell and Janice Tassell, will be established as sole sales agent for the launch of the Schiesser’s SS22 and NOS collections.

The agency will target UK department stores, e-tailers and independents “with a clear distribution strategy for each brand”. The ranges will be showroomed within the central London agency from 19 July.

Schiesser CEO Andreas Lindemann said: “The collaboration with Concrete Concept enables us to further internationalise [our] various brands. The far-reaching network and the many years of experience of Angela Blundell and Janice Tassell allow us to additionally cement our complementary brands in the United Kingdom.”

Blundell said: “We have strong ties with the lingerie and underwear market and a deep understanding of the brands’ positioning and reputation, and greatly look forward to working with the group over the coming months and years. 

“Each of the brands has its own individual identity, strong profile and rich heritage, and we will be bringing new energy and strategies to drive some of the biggest names in the underwear sector at such an exciting time for the industry as it moves forward from the challenges of the past 15 months”.