Puma’s new international advertising campaign is off the starting blocks. With its new concept, the brand eschews previous attempts to become a lifestyle brand, instead emphasizing performance, speed and innovation.
Seaweed may not be the first ingredient that springs to mind for perfume. But algae are among obscure ingredients to which perfume makers are turning to preserve the scent of their fragrances in the face of new EU anti-allergy restrictions.
Cosmetics maker L'Oreal USA has agreed to settle U.S. complaints that its advertisements for skin care products Lancome Genifique and L'Oreal Paris Youth Code were deceptive, the Federal Trade Commission said on Monday.
Lacoste L!ve is launching its first fragrance through a licensing agreement with Procter & Gamble Prestige. The scent for men will be accompanied by a complete range and will tie into a digital and TV campaign to begin in July.