Zegna launches zegnavoices, 5 opinion leaders for one fashion show

For next autumn/winter's menswear show, scheduled for 16th January, Italian label Ermenegildo Zegna has launched a digital project called #zegnavoices. Five fashion industry opinion leaders will relate how they experienced the Zegna show, interacting with designer Stefano Pilati and posting their favourite looks on their social media accounts.

A website dedicated to the initiative, which will also broadcast the show's live stream and later its artistically-rendered version, will be online from 14th January.

The five protagonists are Olivier Zahm, founder and publisher of Purple Magazine; Benn Northover, the actor who starred in Ermenegildo Zegna's last two advertising campaigns; Li Chen, a Chinese actor, producer and writer who will experience an Ermenegildo Zegna Couture show for the first time; Tomoki Sukezane, Japanese designer and fashion icon, and Giacomo Gianniotti, an Italian-Canadian actor featured in 'Grey's Anatomy' and 'The Reign'.