Woolmark to celebrate Wool Week from May 24

Woolgrowers, fashion designers, retailers and consumers will unite to celebrate The Woolmark Company’s Wool Week Australia beginning May 24 to June 3.

Westfield will also join the campaign as a major partner, releasing its wool-focused winter campaign in time for Wool Week at 39 centres across Australia and New Zealand celebrating the growers who produce the fibre and the designers who use it.

Nine Westfield centres across Australia and New Zealand will host events and activations including extreme knitting workshops, visual merchandise displays showcasing retailer wool product, interior design workshops, and fashion exhibitions. Westfield Sydney will host artist, Natalie Miller, who’ll create a live knitting installation, whilst Westfield Doncaster will showcase a collection of International Woolmark Prize garments, in a celebration of the world’s best emerging fashion designers, a Woolmark press release said.

"The Woolmark Company’s Wool Week is an annual celebration which puts wool at the forefront of shoppers’ minds," said Australian Wool Innovation CEO Stuart McCullough. “Thanks to the support of leading brands and retailers, along with educational activities, Wool Week aims to reconnect consumers with the versatility and natural benefits of Australian wool and encourages conscious purchasing decisions."