Volcom launches new B2B platform

By

Barbara Santamaria

Published
Jul 19, 2018

Volcom, a leading boardsports and lifestyle clothing brand, has implemented a new B2B e-commerce platform as part of an overhaul of its commercial sales process.

The Elastic Suite platform from PlumRiver is expected to improve and streamline the procurement user experience for retailers, whilst creating efficiency-driven cost savings and helping the brand establish new relationships with additional retail partners.

"Volcom is making major improvements to our B2B sales and merchandising capability with a focus on creating 360-degree efficiencies, executing best-in-class strategies around our diverse product offering and providing premium service to all our channels of distribution worldwide. In addition, Elastic will help us further the evolution and strengthening of the Volcom brand," said Ryan Immegart, Volcom Chief Marketing Officer. 

The initial roll-out includes all of the brand’s product lines, and serves retailers across North America and Europe. A global rollout is being planned for the future.

The software allows brands to create a customised digital catalogue of their collections through resources including high resolution images, lifestyle shorts, videos and marketing material. Meanwhile, dealers can place orders online, preview their choices and connect with the brand for collaboration.

"Retailers are now demanding from their suppliers the best B2B ecommerce technology and higher levels of integration to streamline their approach to product procurement," said Josh Reddin, Elastic Founder and PlumRiver Principal. "The Volcom rollout of Elastic helps demonstrate how we are quickly displacing traditional commercial sales processes with more efficient and disruptive solutions."

The e-commerce platform includes a fully-integrated B2B sales management solution, customized retailer procurement applications and robust merchandising tools. Other brands including The North Face, Patagonia, Timberland, Asics, Hurley and Puma are also using PlumRiver’s Elastic software to interact with retailers.