85
Fashion Jobs
ADIDAS
Senior Director Product Creation Ftw
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Corporate Affairs & Reputation Manager - Corporate Affairs & Engagement
Permanent · HO CHI MINH CITY
JO MALONE LONDON
Education Manager, Jml/lm
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Senior HR Operations Executive/ Assistant Manager
Permanent · HO CHI MINH CITY
ADIDAS
Key Account Manager (Franchise)
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager, Commercial, Adigolf, Vietnam 1
Permanent · HO CHI MINH CITY
ADIDAS
Key Account Manager 1 (Franchise)
Permanent · HO CHI MINH CITY
COLUMBIA
lo Costing & Engineering Manager
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Category Manager - Cpd
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Business Planning Manager - Cpd
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager Product Creation (Sportwear)
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Product Manager - Shu Uemura
Permanent · HO CHI MINH CITY
ADIDAS
Manager, Quality Product Integrity
Permanent · HO CHI MINH CITY
TAPESTRY
Manager, Manufacturing Engineer
Permanent · HO CHI MINH CITY
SPECIALIZED
Painting Quality Engineer - Bình Dương, Vietnam
Permanent ·
ON RUNNING
Social Compliance Specialist - Hcm Based
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager, Sourcing Operations
Permanent · HO CHI MINH CITY
WILLIAMS SONOMA
Wood Sustainability Specialist - (Global)
Permanent · THUẬN AN
PUMA
Manager Quality Apparel & Accessories
Permanent · HO CHI MINH CITY
PUMA
Senior Executive, Finance
Permanent · HO CHI MINH CITY
PUMA
Head of Quality Footwear
Permanent · HO CHI MINH CITY
PUMA
Quality Engineer Cobra
Permanent · HO CHI MINH CITY
By
AFP-Relaxnews
Published
Sep 5, 2018
Download
Download the article
Print
Text size

Viktor & Rolf offers customizable fragrance buys with new perfume platform

By
AFP-Relaxnews
Published
Sep 5, 2018

Viktor & Rolf is offering beauty fans the chance to customize their fragrances with a new e-commerce project.


The luxury Dutch fashion duo, who first broke into the perfume industry in 2005, is teaming up with L'Oréal to launch a new e-commerce platform, WWD reports. As well as shining the spotlight on its fragrance portfolio, the site will give shoppers the option of customizing the bottles of its ‘Flowerbomb,' ‘Spicebomb' and ‘Bonbon' perfumes via a concept called ‘Dress Up Your Bottle'. Choices will include a range of colors and accompanying accessories, while ‘Flowerbomb' customers will also be offered four different bottle designs.

"Consumers are craving experiences, customization and the convenience of online shopping," Laura Azaria, VP marketing, Viktor & Rolf Fragrances US told WWD. "With the launch of our new Viktor & Rolf website and the ‘Dress Up Your Bottle' functionality, we answer everything they are looking for."

The site, which is scheduled to go live on September 6, is the latest in a string of immersive fragrance-themed initiatives dreamed up by a growing group of beauty brands. This month will also see YSL Beauty open up an interactive pop-up store in New York, honoring Zoë Kravitz's role as the face of its ‘Black Opium' scent, featuring fragrance workshops and a pool room that will allow visitors to ‘walk on water'. Skincare brand L'Occitane en Provence has included interactive ‘fragrance clouds' into several of its new store openings, while cult Millennial favorite Glossier has been experimenting with solid fragrances.
 

Copyright © 2024 AFP-Relaxnews. All rights reserved.