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Vestiaire Collective promotes website makeover with international ad campaign
Vestiaire Collective, the French site specialised in the sale of pre-owned fashion and luxury goods, has launched a major advertising campaign focusing on its brand-new visual identity, and on the revamped site and app, with a special emphasis on commercial tools.
Each week, about 30,000 products are offered to Vestiaire Collective to sell, and over 3,500 are eventually approved by the website’s selection committee. Through this approach, Vestiaire Collective wants to stand out in an industry where fast fashion and overconsumption are entrenched, and seeks to become a world leader in its segment.
The TV advertising campaign deployed by Vestiaire Collective in France in the next three months will focus especially on the idea that selling through the site is easy, and so will the adverts which will be published online, on social media and on magazines. The campaign was developed with the BETC Etoile Rouge advertising agency, and will eventually run on all of Vestiaire Collective’s European markets, as well as in the Asia-Pacific region.
The site is currently very active in Asia-Pacific, and recently opened an office in Hong Kong in order to strengthen its links with local clients. In France, Vestiaire Collective boosted its logistics capabilities after opening a new hub in Tourcoing. It also opened new headquarters in Paris and, since the start of the year, it reportedly hired about 100 new employees for its offices in Paris, London, New York, Milan, Berlin and Hong Kong.
Vestiaire Collective was founded in 2009 as VestiaireDeCopines, and currently claims seven million subscribers in 52 countries. It has a range of 600,000 fashion articles and 350 employees. The website has not disclosed its current revenue. In the 2016 financial year, it topped the €100 million mark, of which 65% was generated via Vestiaire Collective’s various international websites.
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