Vente-Privee pursues a diversification strategy. The giant exclusive shopping site will offer later this month a new service to brands. Named Rosedeal, it will none other than sell discount vouchers to encourage people to shop more.

"It's a real media campaign. The brands can affect all of our members, offering them a product that they would go to retail outlets for normally. We’re inciting the act of impulse buying," says Xavier Short, co-founder of vente-privee.com. It will operate in the same way as exclusive sales of out-of-season clothing collections.

Over a period of 2 to 5 days, the user may purchase a voucher worth 50 Euros for half its face value. RoseDeal, which will be launched late October, starts in France with the brands Go Sport and Speedy. It will soon be replicated in other European countries where the company is also present, in Germany, the United Kingdom, Spain and Italy.



Original by Bruno Joly. Translated by Rosie Hart