Uniqlo x Marimekko collaboration celebrates life through prints

By

Barbara Santamaria

Published
Jan 10, 2018

Uniqlo has teamed up with Finnish fashion brand Marimekko on a limited-edition, clothing and accessories collection for women that will launch in March.

Embodying both brands’ commitment to enhancing daily life, the collection embraces colourful prints and functionality to seamlessly blend Uniqlo and Marimekko’s aesthetic.

Polka dot and floral prints especially designed for the collaboration by Maija Louekari, one of Marimekko’s print designers, bring Uniqlo’s signature casual and easy-going silhouettes to life.

There are culottes with printed hem, short sleeve dresses, loose fit t-shirts, canvas sneakers and gym sacks, all inspired by nature and urban lifestyle.

“The special edition Marimekko and Uniqlo brand collaboration collection allows us to share the joy of bold self-expression in print and colour with consumers around the world. We are very excited about this collaboration and can’t wait to see how people will wear the pieces in the collection to reflect their own style and personality,” said Tiina Alahuhta-Kasko, President and CEO of Marimekko.

The collection will launch in Uniqlo stores and online in Europe, Australia, Canada and the US on 29 March, with an Asia launch planned for 30 March and the Russian release in early April 2018.