86
Fashion Jobs
SHISEIDO
K-Key Account Lead
Permanent · HO CHI MINH CITY
ADIDAS
Senior Director Product Creation Ftw
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Corporate Affairs & Reputation Manager - Corporate Affairs & Engagement
Permanent · HO CHI MINH CITY
JO MALONE LONDON
Education Manager, Jml/lm
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Senior HR Operations Executive/ Assistant Manager
Permanent · HO CHI MINH CITY
ADIDAS
Key Account Manager (Franchise)
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager, Commercial, Adigolf, Vietnam 1
Permanent · HO CHI MINH CITY
ADIDAS
Key Account Manager 1 (Franchise)
Permanent · HO CHI MINH CITY
COLUMBIA
lo Costing & Engineering Manager
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Category Manager - Cpd
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Business Planning Manager - Cpd
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager Product Creation (Sportwear)
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Product Manager - Shu Uemura
Permanent · HO CHI MINH CITY
ADIDAS
Manager, Quality Product Integrity
Permanent · HO CHI MINH CITY
TAPESTRY
Manager, Manufacturing Engineer
Permanent · HO CHI MINH CITY
SPECIALIZED
Painting Quality Engineer - Bình Dương, Vietnam
Permanent ·
ON RUNNING
Social Compliance Specialist - Hcm Based
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager, Sourcing Operations
Permanent · HO CHI MINH CITY
WILLIAMS SONOMA
Wood Sustainability Specialist - (Global)
Permanent · THUẬN AN
PUMA
Manager Quality Apparel & Accessories
Permanent · HO CHI MINH CITY
PUMA
Senior Executive, Finance
Permanent · HO CHI MINH CITY
PUMA
Head of Quality Footwear
Permanent · HO CHI MINH CITY
Published
Mar 20, 2017
Download
Download the article
Print
Text size

Thakoon faces restructuring after making jump to see-now-buy-now

Published
Mar 20, 2017

Designer Thakoon Panichgul has announced his eponymous label will be on pause as it undergoes a brand restructuring. This news comes just a few months after Thakoon switched over to the see-now-buy-now schedule.


Thakoon Panichgul


Thakoon may have moved too quickly when switching to the see-now-buy-now model. BrightFame Fashion, Thakoon's main investor, has pointed fingers at the in-season buying model as the reason for the brand's need to restructure.

“We have recognized that the business model is ahead of the current retail environment. Therefore, we are taking a pause and an eventual restructure,” said a spokesperson for BrightFame Fashion, in a press statement.

Thakoon switched over to the see-now-buy-now model last September. Thakoon believed the way to successfully integrate the see-now-buy-now model was to sell direct-to-consumer. After switching the new model, Thakoon cut out middleman wholesalers -– immediately following Thakoon’s bi-annual runway show, consumers could purchase looks right away off Thakoon’s website and in Thakoon's brick-and-mortars. 

Thakoon told the fashion press that the see-now-buy-now model was a learning experience to help further build the brand in ‘the next evolution of Thakoon”.

Thakoon’s ladylike designs have been favored by Anna Wintour, Michelle Obama, and Sarah Jessica Parker. Thakoon, who burst onto the fashion scene in 2004, took out the CFDA Swarovski Award for Best Womenswear Designer along with the Vogue/CFDA Fashion Fund.

Thakoon was the first brand to be backed by Bright Fame Fashion, an investment firm run by Vivian and Silas Chou.

Copyright © 2024 FashionNetwork.com All rights reserved.