Ted Baker links with Beano for kidswear at Debenhams

By

Sandra Halliday

Published
Jun 5, 2018

Debenhams andTed Baker have linked up with Beano Studios for a kidswear range featuring key characters from the comic’s history including Dennis the Menace and his dog Gnasher.

The Beano Baker collection includes T-shirts, loungewear, shirts and hoodies and will launch later this summer in 45 UK Debenhams stores.

The collection celebrates Beano Studio’s 2018 Rebel Year and each design is inspired by the Beano’s original Fan Club colours and style guides.

There will also be plenty of in-store support material and a campaign targeting consumers on social media.

Beano’s Angeles Blanco, who is Director of UK Licensing, said: “Ted Baker and Debenhams are the perfect retail partners for Beano to collaborate and launch a kidswear collection with. Both Beano and Ted Baker are brands recognised [as] being full of fun, with a high level of mischief. In our 80th year, it’s an ideal time for both brands to join together and shine through a blamtastic kids collection available through Debenhams.”

Meanwhile Ted Baker said that “Dennis and Gnasher are childhood favourites that resonate with any generation and we’re looking forward to sharing the new range with our consumers.”

Comic book characters have been a popular option for the fashion sector in recent periods with Moschino known for its cartoon designs and Stella McCartney also having forged comic links with collections based on characters from The Dandy for both women and kids.