Siebel Juweliers opens new concept store in Amstelveen

By

Shomara Roosblad

Published
Dec 18, 2017

Dutch Jeweler, Siebel Juweliers, has opened the first store of its new concept, Siebel & Love, in Amstelveen. The shop is located at the Stadshart shopping mall.

The Siebel & Love concept focuses on wedding rings and exclusive collections of diamonds, gold and silver pieces. According to the jewelry house, the Siebel & Love concept can be described as a store with a more intimate style and richer interiors, offering exclusive collections.

In addition to the launch of the new concept store, Siebel has also renovated its consisting Amstelveen store, which offers the regular collections. The regular Siebel store is designed according to the latest concept of the retailer, which focuses on portraying the Siebel range in a modern and light environment.

After a long period of declining sales, Siebel went bankrupt in January 2014. A month later, Moscow Jewelry Factory took the company over. After the relaunch, the company announced that it was aiming to grow from 35 to 50 stores. The jeweler currently operates 46 physical branches, of which three stores are outlets, and a web shop. If the Siebel & Love concept proves successful, the jeweler will add more stores of this concept to its portfolio.

Siebel was founded in 1912. The jeweler offers brand such as Ti Sento, Swarovski, Esprit and its own labels Siebel Gold, Siebel Silver and Siebel Signature. The jewelry house also offers watches from labels, including Fossil, Seiko, Diesel, Guess and Michael Kors.