Robert De Niro and Benjamin Millepied front Ermenegildo Zegna's fall campaign

By

Edoardo Meliado

Translated by
Nicola Mira

Published
Aug 23, 2017

For the Autumn/Winter 2017-18, Ermenegildo Zegna has unveiled the second chapter of its ‘Defining Moments’ advertising campaign, starring Robert De Niro and French choreographer and dancer Benjamin Millepied. Set in New York and conceived by the Italian luxury menswear label's Creative Director Alessandro Sartori and by film-maker Francesco Carrozzini, the campaign features a frank exchange of opinions between the two showbiz personalities.

The conversation between De Niro, recognised as one of the greatest actors of our era, and Millepied, the founder of LA Dance Project, former director of Paris' Opéra Ballet and the choreographer of the 'Black Swan' film, centres on life and artistic expression, and their defining moments. Both stars share a profound love for New York, and in the video they ponder on the needs of their respective professions, on their differences and on the power of instinctive creativity.

After the project’s launch in the Spring/Summer 2017 season, the Autumn/Winter 2017-18 campaign is a further evolution of the Italian luxury label's 'Defining Moments' narrative for its omni-channel strategy. 'Defining Moments' is also featured on Zegna.com, in a section which in the next few months will host several conversations between celebrities of different age, cultural background and provenance.