86
Fashion Jobs
SHISEIDO
K-Key Account Lead
Permanent · HO CHI MINH CITY
ADIDAS
Senior Director Product Creation Ftw
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Corporate Affairs & Reputation Manager - Corporate Affairs & Engagement
Permanent · HO CHI MINH CITY
JO MALONE LONDON
Education Manager, Jml/lm
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Senior HR Operations Executive/ Assistant Manager
Permanent · HO CHI MINH CITY
ADIDAS
Key Account Manager (Franchise)
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager, Commercial, Adigolf, Vietnam 1
Permanent · HO CHI MINH CITY
ADIDAS
Key Account Manager 1 (Franchise)
Permanent · HO CHI MINH CITY
COLUMBIA
lo Costing & Engineering Manager
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Category Manager - Cpd
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Business Planning Manager - Cpd
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager Product Creation (Sportwear)
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Product Manager - Shu Uemura
Permanent · HO CHI MINH CITY
ADIDAS
Manager, Quality Product Integrity
Permanent · HO CHI MINH CITY
TAPESTRY
Manager, Manufacturing Engineer
Permanent · HO CHI MINH CITY
SPECIALIZED
Painting Quality Engineer - Bình Dương, Vietnam
Permanent ·
ON RUNNING
Social Compliance Specialist - Hcm Based
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager, Sourcing Operations
Permanent · HO CHI MINH CITY
WILLIAMS SONOMA
Wood Sustainability Specialist - (Global)
Permanent · THUẬN AN
PUMA
Manager Quality Apparel & Accessories
Permanent · HO CHI MINH CITY
PUMA
Senior Executive, Finance
Permanent · HO CHI MINH CITY
PUMA
Head of Quality Footwear
Permanent · HO CHI MINH CITY
Published
Jul 7, 2017
Reading time
2 minutes
Download
Download the article
Print
Text size

Perfect Corp. study finds augmented reality drives two times more cosmetic sales

Published
Jul 7, 2017

Virtual reality and augmented reality are two modern devices that are enhancing the shopping experience. According to a study commissioned by Perfect Corp., augmented reality (AR) drives two times more conversions for beauty products.


YouCam Makeup

 
Intage, an independent research firm, conducted the year-long study for Perfect Corp. by tracking the behavior and purchase histories of 25,000 women in Japan between the ages of 15 to 69 years old, including YouCam Makeup users and people who do not use the app.
 
The study found that YouCam Makeup users are 1.6 times more likely to purchase cosmetic products compared to females who do not use the app., spend 2.7 times more money on beauty products, and the app’s AR try-ons drive 2 times more cosmetic sales and up to 6 times more for some brands.

“We are thrilled to learn that YouCam Makeup encourages customers to make more informed purchasing decisions through AR try-ons,” says Perfect Corp. CEO Alice Chang. “Our team continues to develop the complete beauty journey for all aspects of the beauty market, allowing YouCam users to discover, try, share, and buy beauty products in one seamless platform.”
 
Though the study focuses on YouCam Makeup, it is very telling of VR and AR’s effectiveness for beauty sales. A 2017 report from GPShopper found that customers are ready for VR and are willing to use the device in order to not go in stores. This year alone, Sephora launched a Virtual Artist app that allows customers to try products without physically going in store and Battington launched a namesake AR beauty app. In addition, L’Oréal, Shiseido and Paul Mitchell have launched AR apps over the years.
 
A study from Morar Consulting found that customers believe VR/AR showrooming will be the norm in 2 to 5 years. If this is the case, beauty sales may skyrocket due to the modern way products are tried on.

Copyright © 2024 FashionNetwork.com All rights reserved.