Pepe Jeans gears up for 45th anniversary in Berlin

By

Rüdiger Oberschür

Translated by
Barbara Santamaria

Published
Jul 7, 2017

Pepe Jeans popped up at Panorama’s NovaConcept this week, marking its first trade show appearance since the end of Bread & Butter. The British contemporary brand hosted a 120 sq ft space at the trade show, presenting its new store concept and seasonal collection.

Additionally, the brand presented in Spring/Summer 2018 collection ahead of its 45th anniversary next year. Uwe Boser, country manager for Germany, summed up the three days at Panorama with a positive message. “On the first day we had a lot of activity, the second day was more moderate,” he told FashionNetwork.

The new Pepe Jeans store concept is already on display at the brand’s Barcelona store as well as in the flagship on London’s Regent Street. It will be also rolled out across further directly-operated Pepe Jeans stores in Berlin, Hamburg, Cologne, Frankfurt and Erlangen in the coming months.

The brand has also outlets in Wolfsburg, Wertheim and Ingolstadt.