Off-White releases exclusive capsule collection with MyTheresa.com

By

Rüdiger Oberschür

Translated by
Barbara Santamaria

Published
May 16, 2017

This Wednesday, MyTheresa.com is set to launch a new designer capsule collection, created in collaboration with American fashion designer and founder of Milan-based fashion brand Off-White, Virgil Abloh. 

Drawing from Off-White’s streetwear influences, the 9-piece assortment stays true to the brand’s DNA while also introducing feminine touches like an olive green corset worn over a white tee. But the combination of loose and fitted silhouettes is not the only thing making Abloh’s collection for MyTheresa.com different than the others: the collection was developed with an open-source approach.

According to the brand’s social media accounts, customers were invited to be part of the design process by sharing their thoughts on the pieces. “The concept of the capsule collection was to give people on internet the opportunity to get involved,” says Virgil Abloh. With the rise of the internet and social media, fashion consumers can now take a more active role and influence the cut and shape of a piece, he said.

Off-White’s 8-piece collection will be available exclusively on MyTheresa.com.