Nike launches a Momofuku-branded sneaker

By

Emily Jensen

Published
Jun 23, 2017

Nike has teamed up with New York chef David Chang to create a “Momofuku” version of its SB Dunk High Pro sneaker. The New York City launch of the shoe at Momofuku’s Fuku restaurant inspired a line around of the block.

 
Momofuku chef and founder David Chang has been a fan of Nike since the 1980s and came into contact with members of the skating community when he opened his now iconic New York City restaurant. Momofuku has frequently catered Nike events, and now the two companies have partnered on a special edition of the popular SB Dunk High Pro sneaker.
 
The Momofuku sneaker is modeled after the restaurant chain’s dark denim aprons and features the restaurant chain’s Lucky Peach logo on the shoe’s heel. The sneaker’s sock liners also include the numbers 163 and 207, which represent the addresses of the Fuku and Ssäm Bar restaurants, both located in New York City.

The sneaker launched on Thursday at Momofuku’s Fuku restaurant in the East Village. Featuring an appearance by Chang himself, the launch lead to a line around the block in anticipation of to the 10am launch. The shoe, which retails for $110, is available today Friday at select Nike retailers.