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Published
Jan 24, 2018
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Neeru's to expand through franchise, plans rural and international expansion

Published
Jan 24, 2018

Ethnic wear brand Neeru’s aims to take its store count to 50 by March of this year as it eyes Tier 2 and 3 locations as well as international expansion.

Neeru’s aims to take its store count to 50 by March 2018 - Neeru's- Facebook


Neeru’s is looking to up its flagship store count and is also in the process of expanding through a franchise and dealership model.

“By March 2018, we are planning to take our total store count to 50,” said the brand’s Director, Avnish Kumar.

The brand currently has a total of 40 exclusive business outlets (EBOs) and 22 multi-brand outlets (MBOs), with one in Dubai. Flagship store openings are planned for Hyderabad, Bengaluru, Chennai, Tirupati, Hubli, Raipur, Nagpur, and Pune in the near future. Neeru’s also aims to expand into all major Tier 2 and 3 cities to give the brand a strong presence in more rural areas.

Along with a large scale Indian expansion plan, Neeru’s also aims to add outlets in the Middle East and America to their total in India and Dubai.

With a current presence in 20 cities across 11 Indian states, Kumar said: “We are eyeing to hit a revenue target of Rs 220 to 230 crore [rupees- approximately 33 to 34.5 million US dollars] this fiscal.”

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