86
Fashion Jobs
SHISEIDO
K-Key Account Lead
Permanent · HO CHI MINH CITY
ADIDAS
Senior Director Product Creation Ftw
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Corporate Affairs & Reputation Manager - Corporate Affairs & Engagement
Permanent · HO CHI MINH CITY
JO MALONE LONDON
Education Manager, Jml/lm
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Senior HR Operations Executive/ Assistant Manager
Permanent · HO CHI MINH CITY
ADIDAS
Key Account Manager (Franchise)
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager, Commercial, Adigolf, Vietnam 1
Permanent · HO CHI MINH CITY
ADIDAS
Key Account Manager 1 (Franchise)
Permanent · HO CHI MINH CITY
COLUMBIA
lo Costing & Engineering Manager
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Category Manager - Cpd
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Business Planning Manager - Cpd
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager Product Creation (Sportwear)
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Product Manager - Shu Uemura
Permanent · HO CHI MINH CITY
ADIDAS
Manager, Quality Product Integrity
Permanent · HO CHI MINH CITY
TAPESTRY
Manager, Manufacturing Engineer
Permanent · HO CHI MINH CITY
SPECIALIZED
Painting Quality Engineer - Bình Dương, Vietnam
Permanent ·
ON RUNNING
Social Compliance Specialist - Hcm Based
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager, Sourcing Operations
Permanent · HO CHI MINH CITY
WILLIAMS SONOMA
Wood Sustainability Specialist - (Global)
Permanent · THUẬN AN
PUMA
Manager Quality Apparel & Accessories
Permanent · HO CHI MINH CITY
PUMA
Senior Executive, Finance
Permanent · HO CHI MINH CITY
PUMA
Head of Quality Footwear
Permanent · HO CHI MINH CITY
By
Reuters API
Published
Mar 19, 2018
Download
Download the article
Print
Text size

More shoppers want customer service from gadgets over humans

By
Reuters API
Published
Mar 19, 2018

Most buyers prefer to be left alone as they shop in store for items like apparel and prefer to use in-store technology for customer service over personalized attention from store employees, according to a new study.




The findings are based on a shopper survey conducted by HRC Retail Advisory and highlights the challenges retail chains increasingly face as they try to find the right balance between staffing and technology in stores.

For example, about 85 percent of those surveyed want to be able to check prices at price scanners instead of having to ask a store employee for pricing information. Seventy six percent of overall respondents rated an in-store app that will provide personal recommendations as important.

"It's not that they don't want any service at all, but what consumers increasingly want is to be able to control the service they are looking for," Farla Efros, president of HRC Retail Advisory, told Reuters.

The trend, however, did not hold with shoppers looking to buy electronics, a majority of whom were still looking for personal assistance from store workers.

The retail consultancy interviewed 2,903 adults between the ages of 10 and 73 as part of the survey in the United States and Canada. It was conducted from Feb. 20 to March 7 and has a margin of error of +/- 2 percent.
 

© Thomson Reuters 2024 All rights reserved.