Matty Bovan unveils limited edition Barbie collection

By

Barbara Santamaria

Published
Mar 13, 2017

London-based designer Matty Bovan has collaborated with Mattel’s most well-known brand Barbie as the famous doll celebrates its 58th birthday.

The womenswear designer, currently part of Fashion East’s line-up, has designed a collection of limited-edition merchandise including branded t-shirts, stickers and badges, as well as exclusive Barbie dolls dressed in his SS17 collection.

The collaboration explores female representation and beauty standards by presenting the traditionally feminine doll in a new light.

This is not the first time Barbie has been reinterpreted by a fashion designer. In fact the company has collaborated with the likes of Charlotte Olympia, Oscar de la Renta, Karl Lagerfeld, Zuhair Murad  and most recently Tommy Hilfiger.

Bovan’s Barbie collection might be, however, the brand’s most audacious range yet with the dolls dressed in fluorescent pink and metallic ensembles and oversized knitwear pieces, complete with glitter eyebrows and neon accessories.

Matty Bovan's Barbie collection launched exclusively at the Fashion East store in Selfridges on Friday.