Lindex’s sustainability report spotlights Better Denim, greener practices

By

Barbara Santamaria

Published
Apr 24, 2018

Offering more eco-conscious denim, using less resources and addressing gender equality in the supply chain were some of the focus areas of Lindex’s sustainability work in 2017, according to the brand’s latest sustainability report.

The Scandinavian clothing company said 100% of its denim assortment is now Better Denim, made from more sustainable materials and with more eco-friendly production processes, which use up to 85% less water, 70% less energy and 45% less chemicals.

The development of Better Denim continued into 2017 with the launch of Even Better Denim styles in the autumn, with the brand’s most eco-conscious styles to date, made using only two litres of water in the washing process.

The label also made strides in its pursuit of a circular economy with the launch of Re:Design, a collection of upcycled products made from previous collections. By 2020, all designers, buyers and productions teams at Lindex will be trained in design for circularity.

But a circular approach is not just about recycling: the brand is working on resource efficiency at every stage throughout a garment’s lifecycle.  This means prolonging the lifetime of a garment by especially designing classic pieces with longevity in focus.

2017 also saw a series of initiatives launched to support workers in the supply chain, including WE Women, which specialises in creating more equal and inclusive workplaces. The three-year project started with 33 factory suppliers in Bangladesh, where the company will aim to change the leadership and management style so they become more inclusive for women.

Another important part of the 2017 strategy was the new ‘One Bag Habit’ initiative, which launched in Sweden to reduce the consumption of plastic shopping bags. In June, it started charging customers for all shopping bags, and saw 70% of shoppers chose not to buy a plastic bag. This year, the initative will be extended into all other markets.

“I am very proud of the progress we have made within sustainability, which is thanks to the dedicated work of the Lindex employees and our partners. We will continue our sustainability journey and drive the change that is necessary for our future”, said Elisabeth Peregi, interim CEO at Lindex.   

Part of Finnish listed company Stockmann, Lindex operates approximately 480 stores in 18 countries, including 40 franchise locations. Last year, it made 606 million euros in revenue, down 4.3% from the previous year as a result of higher markdowns, negative currency effects and increased operating costs.