L'Oréal Canada amps up Influencer Marketing Program

By

Jennifer Braun

Published
Dec 13, 2016

L'Oréal Canada is enhancing their influencer marketing programs as the importance of influencers continues to grow.
 
The cosmetics company has partnered with Toronto-based tech company dubdub to use the company’s new video application, dubcandy. The application can turn any video into a shoppable video as well as has the ability to measure and attribute sales to specific influencer content such as independent videos.

“We are always looking for ways to innovate and be 'digital first.' E-commerce acceleration is part of our growth strategy in Canada and as a longtime advocate and supporter of influencer marketing, we feel that partnering with influencers through innovative e-commerce initiatives is the new way to operate," says Stéphane Bérubé. Vice-President and CMO, L'Oréal Canada, in a news statement.
 
The application will help L'Oréal Canada better calculate and track the ROI of their video content.

"dubcandy is helping us convert content into e-commerce sales. This will definitely change the way we produce in-house video assets and the way we work with influencers in the future,” adds Bérubé. 

L'Oréal Canada had sales of $1.054 billion in 2015 and employs more than 1,300 people. It is headquartered in Montreal, Quebec.