L'Occitane introduces new store design, unveils 'Smart Beauty Fitting Room'

By

Jennifer Braun

Published
Dec 15, 2016

Beauty company L'Occitane has opened a new flagship store in the Flatiron District of Manhattan, introducing a new store design for the company.
 
L'Occitane partnered with creative agency, School House, for the new store concept, which was designed to address todays consumer need for information and immediacy.
 

"We are thrilled to open the first store of the future at L'Occitane Flatiron, one of our flagship stores worldwide and a premier shopping destination in Manhattan," said Paul Blackburn Associate Vice President Design & Construction, North America, in a news statement.

"From entry to exit, the multisensory boutique works collectively to create both an immersive and individualized shopping experience, offering clients an unparalleled assortment of product and service."

Upon entering the flagship, shoppers will find a modern day Provençal open air market where a community board details the boutique's in-store services, and a selection of the brand's bestselling and top trending products. Further in the store, customers can discover brand products and fragrances under a 400 square-foot trellis, an architectural framework that expanses the boutique, running down the middle of the ceiling, which will change seasonally to feature new ingredient stories.
 
The store also features the first L'Occitane “Smart Beauty Fitting Room” where clients can use a digital platform to browse products in private. The experience is complimented with a physical, and sensorial product sampling experience.
 
What’s more, the new location features person-to-person concierge offering amenities and services ranging from sparkling water to fragrance engraving and custom gift creation.

L'Occitane specializes in high-quality skin care, body care, and fragrance.