Kanye West announces ‘The Life of Pablo’ pop up in NYC

By

Obi Anyanwu

Published
Mar 18, 2016

Kanye West took to Twitter to announce a pop up shop for his latest album, The Life of Pablo. The pop up will sell 'TLOP' themed merchandise from March 18 to March 20 at 83 Wooster Street in New York City.

 
West’s The Life of Pablo merchandise promotes his seventh and latest album that is still a work in progress. The album and merchandise debuted at West’s Yeezy Season 3 show at Madison Square Garden during New York Fashion Week. According to Complex, the hoodies are $90 and long sleeve shirts are $40, a far cry away from the prices for his Yeezy Season products.
 
The rapper and designer has been updating the album on the Tidal music streaming service since the album’s release in February. West launched tour merchandise for his Yeezus Tour in 2013, which sold at tour locations, online and at various retailers like PacSun.

The pop up will open on Friday, March 18 from 4-8pm and on Saturday and Sunday from 12-8pm.