86
Fashion Jobs
SHISEIDO
K-Key Account Lead
Permanent · HO CHI MINH CITY
ADIDAS
Senior Director Product Creation Ftw
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Corporate Affairs & Reputation Manager - Corporate Affairs & Engagement
Permanent · HO CHI MINH CITY
JO MALONE LONDON
Education Manager, Jml/lm
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Senior HR Operations Executive/ Assistant Manager
Permanent · HO CHI MINH CITY
ADIDAS
Key Account Manager (Franchise)
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager, Commercial, Adigolf, Vietnam 1
Permanent · HO CHI MINH CITY
ADIDAS
Key Account Manager 1 (Franchise)
Permanent · HO CHI MINH CITY
COLUMBIA
lo Costing & Engineering Manager
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Category Manager - Cpd
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Business Planning Manager - Cpd
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager Product Creation (Sportwear)
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Product Manager - Shu Uemura
Permanent · HO CHI MINH CITY
ADIDAS
Manager, Quality Product Integrity
Permanent · HO CHI MINH CITY
TAPESTRY
Manager, Manufacturing Engineer
Permanent · HO CHI MINH CITY
SPECIALIZED
Painting Quality Engineer - Bình Dương, Vietnam
Permanent ·
ON RUNNING
Social Compliance Specialist - Hcm Based
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager, Sourcing Operations
Permanent · HO CHI MINH CITY
WILLIAMS SONOMA
Wood Sustainability Specialist - (Global)
Permanent · THUẬN AN
PUMA
Manager Quality Apparel & Accessories
Permanent · HO CHI MINH CITY
PUMA
Senior Executive, Finance
Permanent · HO CHI MINH CITY
PUMA
Head of Quality Footwear
Permanent · HO CHI MINH CITY
Translated by
Nicola Mira
Published
Jun 16, 2017
Reading time
2 minutes
Download
Download the article
Print
Text size

Herno grows in double figures, opens stores in New York and St Petersburg

Translated by
Nicola Mira
Published
Jun 16, 2017

Italian luxury sportswear label Herno is busy on the international retail scene, with two openings scheduled by the end of the summer, in New York and St Petersburg. In addition, it will renovate the Aoyama store in Tokyo, extending it to 280 m2, twice its current size.


The Herno Laminar Bike range presented at Pitti Uomo 92


The 180-m2 New York store will be located in SoHo and will showcase all of the label's collections. The St Petersburg store, the first Herno monobrand shop in the city, will be smaller, about 80 m2.

"We are regularly growing at double-digit rates, approximately 12-13% year-on-year, and we expect to exceed the €90 million revenue mark in 2017," said Herno's boss Claudio Marenzi to FashionNetwork . "Our growth is well-balanced across all regions, in Europe, Asia and North America, even though the latter market is growing at a slightly faster clip, since we started to develop it after the others. At any rate, the USA are now worth half of Japan, our single largest market after Italy."


The 'Herno Untitled' capsule collection by Carlo Volpi


Export sales account for approximately 70% of Herno's revenue. Europe is the label's mains source of income, thanks to Germany, Spain, France and the UK.

"In terms of products, we are working on the second capsule collection for the 'Herno Untitled' project, which we launched last year at Pitti Uomo, with a capsule collection designed by Carlo Volpi. For the second collection, we decided to work with a Milanese designer duo who created a range of overcoats which is very interesting for its deconstructive architecture, and for the way the garments are assembled," said Marenzi. "The Herno Laminar Bike range has also been well received: it features apparel designed specifically for bike-riding in an urban context, for the time being for men alone, though we aren't ruling out producing a women's version the future."

Copyright © 2024 FashionNetwork.com All rights reserved.