Forever 21 launches plus-size swimwear

By

Kate Dingwall

Published
Mar 30, 2017

Forever 21 is extending its reach into the plus-size market, announcing a new plus-size swimwear collection.

Sizes for the collection will run from 1x to 3xd. All swimsuits will retail for under $30.

The suits are designed to fit any body type - suits range from black one-pieces with cut-outs at the waist to high-waisted two-pieces with supportive bust coverage. The swimsuits are typical of Forever 21’s youthful style – swimsuit offerings include a hot pink one piece with the phrase “not your bae” on the front and a fringed, bohemian one-pieces with a plunging neckline.

Forever 21 has had a spacious plus-size section online and in-stores for years, but this is Forever 21’s first dedicated venture into plus-size swimwear.

More and more retailers have been strengthening their plus-sized offerings in an effort to earn the interest of the plus-size consumer. Target just unveiled its new swimwear collection, captured in a Photoshop-free campaign that featured models of various body shapes and sizes. Neiman Marcus has begun trialing a plus-sized department in its Last Call retail stores. Nike launched a plus-size collection of sportswear,  ranging in sizes from 1X to 3X. While this marks big steps for the retail industry, it should not come as a surprise – the average American woman is between a size 16 - 18.