85
Fashion Jobs
JO MALONE LONDON
Education Manager, Jml/lm
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Senior HR Operations Executive/ Assistant Manager
Permanent · HO CHI MINH CITY
ADIDAS
Key Account Manager (Franchise)
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager, Commercial, Adigolf, Vietnam 1
Permanent · HO CHI MINH CITY
ADIDAS
Key Account Manager 1 (Franchise)
Permanent · HO CHI MINH CITY
COLUMBIA
lo Costing & Engineering Manager
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Category Manager - Cpd
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Business Planning Manager - Cpd
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager Product Creation (Sportwear)
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Product Manager - Shu Uemura
Permanent · HO CHI MINH CITY
ADIDAS
Manager, Quality Product Integrity
Permanent · HO CHI MINH CITY
TAPESTRY
Manager, Manufacturing Engineer
Permanent · HO CHI MINH CITY
SPECIALIZED
Painting Quality Engineer - Bình Dương, Vietnam
Permanent ·
ON RUNNING
Social Compliance Specialist - Hcm Based
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager, Sourcing Operations
Permanent · HO CHI MINH CITY
WILLIAMS SONOMA
Wood Sustainability Specialist - (Global)
Permanent · THUẬN AN
PUMA
Manager Quality Apparel & Accessories
Permanent · HO CHI MINH CITY
PUMA
Senior Executive, Finance
Permanent · HO CHI MINH CITY
PUMA
Head of Quality Footwear
Permanent · HO CHI MINH CITY
PUMA
Quality Engineer Cobra
Permanent · HO CHI MINH CITY
PUMA
Key Account Manager, Marketplace E-Com
Permanent · HO CHI MINH CITY
ON RUNNING
Head of Footwear Sourcing
Permanent · HO CHI MINH CITY
Published
Apr 5, 2018
Reading time
2 minutes
Download
Download the article
Print
Text size

Dove forms global content-based partnership with Cartoon Network

Published
Apr 5, 2018

Dove has formed a two-year partnership with Cartoon Network to create youth-oriented programming designed to deliver a self esteem-boosting message of body positivity through the channel's Steven Universe show.


Dove announced the partnership with a short video clip on its Instagram account - Instagram: @dove


Sophie Galvani, Dove Global Vice President said in a release that Unilever's Dove is interested in "evolving the types of messages the next generation are receiving through media." She explained, "We are introducing new tools to enable us to reach even more young people with content that not only educates but also entertains."

This is the first content creation-based television partnership for Dove's Self-Esteem Project which began in 2004. The project's goal is to create a more inclusive media landscape that fuels self esteem and body positivity.

From a strategic marketing standpoint, Dove has never targeted children through a cartoon on a major cable network before. Dr Phillippa Diedrichs, body image expert, explained in a release that "It is vital to have new content that encourages children to have a positive relationship with the way they look and showcases a diverse and inclusive range of appearances."

Cartoon Network's Steven Universe is an Emmy-nominated show written by New York Times bestselling author Rebecca Sugar, and focuses on themes of inclusivity and empowerment. Christina Miller, president of Cartoon Network, said the partnership will help make a difference in the lives of children, who are more influenced by media on television and film than through books.

Sugar, the show's creator, said the partnership with Dove has given her access to a large amount of data and research on body image issues. Her goal with the partnership is to use Dove's support to create a story of self acceptance and awareness.

To date, Dove's Self-Esteem Project has reached 30 million young people in 138 countries.The company's partnership with Cartoon Network is currently slated to last two years.

Copyright © 2024 FashionNetwork.com All rights reserved.