Cosmetics retailer ICI Paris XL introduces touring gift shop for Mother's Day

By

Shomara Roosblad

Published
May 4, 2018

Cosmetics retailer ICI Paris XL has launched a touring gift shop. The traveling mini van will visit various cities across the Netherlands until 12 May in anticipation of Mother’s Day on Sunday 13 May.

The cosmetics retailer has partnered with four perfume brands, from which products will also be available for purchase during the tour as well on the Mother’s Day section on their website. The following brands are stocked on the van: Boss’ The Scent For Her; Daisy by Marc Jacobs; Signature by Chloé; and Calvin Klein’s CK One.

In addition, customers are able to personalize Mother’s Day Gift during the tour. An example for this is the option to have a personal message engraved on a perfume bottle. Furthermore, Dutch tattoo artist Morisson Schiffmacher will also be present at several locations to offer free Mother’s Day tattoos.  

ICI Paris’ touring van will be available in Amsterdam, Zoetermeer, Rotterdam and Den Haag, making multiple stops within those cities. Strikingly, most stops will be at hardware store chains, since the touring gift shop is mainly aimed at men who might assist children in buying Mother’s Day gifts. In total, the touring gift shop will visit thirteen locations, where it will be stationed for a few hours up to a full day.

ICI Paris XL is part of global health and beauty retailer A.S. Watson Group. The chain operates 300 branches in the Netherlands, Belgium, Luxembourg and Germany. The store collection includes more than 13,000 products, ranging from perfumes to make-up accessories.