Chow Tai Fook opens first US boutique in Hawaii

By

Emily Jensen

Published
Apr 25, 2017

Thanks to a new partnership with DFS Group, luxury Hong Kong jeweler Chow Tai Fook will be able to sell its pieces in Hawaii. Starting in May, the high-end jewelry brand will be sold at a new boutique located within Honolulu’s T Galleria by DFS. ​

Located on Royal Hawaiian Avenue, the high-end store sells more than 140 brands across the luxury categories of beauty and fragrances, fashion and accessories, watches and jewelry, wines and spirits and food and gifts. The new Chow Tai Fook shop located within the Galleria will comprise 970 square feet and will sell the full spectrum of the brand’s line, including gold, platinum and gem-set jewelry. It will represent the Hong Kong jeweler’s first branded boutique. 
 
With Hawaii a popular wedding destination, jewelry has become an important shopping item for those traveling to the islands. T Galleria is popular among tourists for both its high-end designer brands and its locally made Hawaiian pieces. Chow Tai Fook’s bridal jewelry will be sold at the new store, including its Hearts On Fire branded diamond and wedding jewelry. Other exclusive collections such as Oriental Blessings and Jardin Magique will also be available at the T Galleria by DFS.

Both Chow Tai Fook and DFS have expressed excitement at the new partnership. “We are excited to bring the first-ever Chow Tai Fook branded store to Hawaii, supported by DFS’ extensive retail expertise, in order to capture the growth potential of leisure spending in the Hawaii market,” Chow Tai Fook Managing Director Kent Wong said. 

This is Chow Tai Fook's first standalone store in the United States. Its pieces are already sold at the Macy's in Flushing, New York.