Camille Rowe announced as the face of Dior's new perfume 'Poison Girl'

French-American model Camille Rowe has made an appearance as the face of Dior's new perfume, "Poison Girl", and as the star of the house's new teaser campaign video.

The teaser announces the launch of Dior's new fragrance Poison Girl and follows Rowe as she moves from nightclubs to rooftop parties in New York.

The news has been teased on Dior's official Instagram account. 

The new fragrance is set to launch February 1 and the new campaign can be followed on social media with the hashtag #iampoison.