86
Fashion Jobs
SHISEIDO
K-Key Account Lead
Permanent · HO CHI MINH CITY
ADIDAS
Senior Director Product Creation Ftw
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Corporate Affairs & Reputation Manager - Corporate Affairs & Engagement
Permanent · HO CHI MINH CITY
JO MALONE LONDON
Education Manager, Jml/lm
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Senior HR Operations Executive/ Assistant Manager
Permanent · HO CHI MINH CITY
ADIDAS
Key Account Manager (Franchise)
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager, Commercial, Adigolf, Vietnam 1
Permanent · HO CHI MINH CITY
ADIDAS
Key Account Manager 1 (Franchise)
Permanent · HO CHI MINH CITY
COLUMBIA
lo Costing & Engineering Manager
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Category Manager - Cpd
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Business Planning Manager - Cpd
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager Product Creation (Sportwear)
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Product Manager - Shu Uemura
Permanent · HO CHI MINH CITY
ADIDAS
Manager, Quality Product Integrity
Permanent · HO CHI MINH CITY
TAPESTRY
Manager, Manufacturing Engineer
Permanent · HO CHI MINH CITY
SPECIALIZED
Painting Quality Engineer - Bình Dương, Vietnam
Permanent ·
ON RUNNING
Social Compliance Specialist - Hcm Based
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager, Sourcing Operations
Permanent · HO CHI MINH CITY
WILLIAMS SONOMA
Wood Sustainability Specialist - (Global)
Permanent · THUẬN AN
PUMA
Manager Quality Apparel & Accessories
Permanent · HO CHI MINH CITY
PUMA
Senior Executive, Finance
Permanent · HO CHI MINH CITY
PUMA
Head of Quality Footwear
Permanent · HO CHI MINH CITY
Published
Nov 20, 2017
Reading time
2 minutes
Download
Download the article
Print
Text size

Calvin Klein announces new campaign featuring Solange

Published
Nov 20, 2017

Calvin Klein has launched its latest global underwear and jeans campaign, "Our Family," featuring a message promoting family and unity conveyed by artist Solange and a handpicked family of musicians.


Willy Vanderperre - Calvin Klein, Inc.


The "Our Family" campaign features songwriter and recording/visual artist Solange modeling both Calvin Klein denim and underwear. She is supported by a "family" of artists personally chosen by her, including Kelela, Dev Hynes, Caroline Polachek and Adam Bainbridge of Kindness.

The artists featured in the "Our Family" bridge gaps between generations and musical tastes, a message of unity underlined by the symbolism of the traditional American quilt also celebrated by the campaign.

Calvin Klein's official brand statement explains, "This campaign captures these bonds and brings to life different ways we can inspire families - both born and made - to connect with one another, and celebrate the things that unite us."

The "Our Family" campaign is Calvin Klein's first foray into a digital-first model. It is also meant to build on the momentum of the brand's successful "#MyCalvins" campaign which launched in 2014. For digital-first integration, Calvin Klein has designated support for the campaign with digital teams in twelve countries as well as in several high impact outdoor markets.

Calvin Klein's "Our Family" with Solange is the first installment of the new campaign which rolls out during Holiday 2017. The denim and underwear styles modeled by Solange and her artist family are now available in store and online. The brand will continue evolving the campaign with more initiatives through Spring 2018.

Copyright © 2024 FashionNetwork.com All rights reserved.