Brioni expands in Hong Kong with opening of second store

By

Barbara Santamaria

Published
Oct 22, 2018

The Italian brand announced the opening of its second store in Hong Kong on Monday. The store is located on level two of the IFC mall at the Central Waterfront.

The store interior pays tribute to the brand’s city of origin, Rome, by using Travertine marble. A coloured Italian marble column decorates the store’s entrance and rosewood panels are a reference to a men’s private space.

The store has dedicated areas for Brioni’s formalwear, leisurewear and accessories.

To celebrate the opening, Brioni has opened a pop-up exhibition in the oval atrium at the mall. Featuring a 5.5m replica of Michelangelo's David dressed in a tuxedo, the ‘Masterful Tailoring Meets a Masterpiece’ installation required almost 100 hours of work by a team of specialists led by the brand’s chief master tailor.

Whilst the bespoke service is a cornerstone of the menswear company’s identity, it also sells ready-to-wear, leather goods, shoes, eyewear and fragrance.

Brioni’s first store in Hong Kong is located at the Element shopping centre in Kowloon.