& Other Stories launches collaboration with Lykke Li

By

Anaïs Lerévérend

Published
Sep 9, 2014

In line with its intentions to work with more cutting-edge public figures rather than those who are very well known, & Other Stories has released its latest collaboration for fall. This time, the Swedish brand has turned to a compatriot, the singer Lyyke Li. The capsule collection was released on September 4 in ten & Other Stories stores in Europe, as well as on the H&M-owned brand’s e-store. The launch also features a video offering a glimpse of the Swedish artist’s life.



Going for strong, deliberate choices, & Other Stories gave a carte blanche to Lykke Li for this dark and austere capsule collection. From jewelry, to apparel, to shoes and accessories, thirty or so pieces come in a palette that is almost exclusively black. The young, mid range retailer (high range for certain product categories) has priced the collection from 45 euros for a pair of shorts to 225 euros for boots.